Email Marketing Executive

Email Marketing Executive

Type: Permanent Location: Head Office (Rochdale) Department: Ecommerce

Description:
Footasylum have an exciting opportunity for an Email Marketing Executive to become part of the Digital Marketing team. The candidate will have experience in email marketing with the ability to compose exciting and engaging content across a wide email database. If you are creative, have a passion for fashion and love digital marketing - this could be the perfect role for you.

Role and Responsibilities:

As part of our Digital Marketing team, the Email Marketing Exec will work alongside the existing Email Marketing Exec and report in to the Digital Marketing Lead:

  • Working with the buying and merchandising teams to develop the email campaign plans for our 4 existing websites and any future websites
  • Deploying email campaigns and reporting on the results
  • Deliver email content to agreed deadlines
  • Ensuring email marketing communications are clear and engaging with relevant and compelling content and copy
  • Building email campaigns to suit a variety of audiences

Your profile:

Other than an open mind and the drive to succeed, there are certain skills you will need to get the job done:

  • Creative minded with an interest in fashion and footwear
  • Experience of A/B testing subject lines and content of emails
  • Working knowledge of email systems, customer database tools and analytics
  • Excellent written and verbal communication skills with impeccable attention to detail
  • Practical understanding of audience segmentation, targeting and dynamic content
  • The ability to work independently and as part of a team managing multiple projects and the ability to meet fixed deadlines
  • Highly organised with the ability to manage own workload
  • Experience with analytics platforms and a solid understanding of Google Analytics
  • Solid understanding email best practices
  • Confidence marketing to a large email database
  • Desirable Experience
  • Experience delivering email marketing campaigns in a retail environment
  • Basic understanding of HTML

What we offer:

At Footasylum you will receive 20 days holiday plus bank holidays and an extra day per year of service. We offer our employees child care vouchers, generous staff discount and career progression for the right candidate.